Apple has set a new quarterly record in India for its September quarter, Chief Executive Officer Tim Cook announced on Thursday during an earnings call. The 59-year-old executive did not reveal any exact revenue for the Indian market, although he considered the launch of Apple’s online store in the country a part of the latest success. The new record saw iPhone sales drop by 20 percent. Cook also outlined supply constraints affecting the iPhone, iPad, Apple Watch, and Mac lineups Apple sets quarterly.
Tim Cook said that “very strong reception” occurred for the launch of Apple’s online store in the country Went live last month. The company brought facilities including direct customer support and trade-in options to attract customers. The online store also initially offered bank discounts and Even hosted a special Diwali proposal Where Amazon and Flipkart dominate e-commerce operations to gain popularity in the market Apple sets quarterly.
Apple No specific number was provided to highlight his record success in India. However, excluding China, the Asia Pacific region saw an increase in its net sales More than 10 percent year after year.
according to a recent report By market analyst firm Canalys, Apple saw double-digit growth in the third quarter of this year with shipments of about 800,000 units in India.
“Apple is finally focusing on India,” said Canali’s research director Rushabh Doshi. “It has given many new angles to its go-to-market strategy, such as using equipment trade-ins, providing purchase incentives, or bundling. AirPods To make them more attractive to iPhones. ”
Earlier this week, research firm Counterpoint Research said in a report that Apple Led over Rs. 30,000 market In India, thanks to the strong development of iPhone SE (2020) And iPhone 11. According to market experts, these two are models that are helping Apple to achieve significant revenue from the country.
That said, Apple’s latest record does not include a display of the iPhone 12 series that goes on with sales in India as well as various global markets.
The latest results show that iPhone sales have fallen globally due to delays in the launch of its new models. However, Apple’s Chief Financial Officer Luca Messi, Noted Demand earnings for the iPhone remained “very strong” on calls from mid-September and customer demand for existing product lineups “increased in double digits”.
Apple’s total revenue Increased to 64.7 billion dollars (About Rs. 4,80,510 crore in the September quarter as per quarterly results). It brought its profit down by seven percent to $ 12.7 billion (about Rs 94,319 crore).
During the earnings call, Cook also talked about supply constraints affecting the iPhone, iPad, Apple, and Mac product lines. He said that Apple was working “to take really, really hard measures” on the ongoing issues.
“If you see the iPhone, we are constrained today,” he said, answering a question on the supply chain. “It’s not surprising at the front end of the ramp, and how long we’ll be constrained is hard to predict.”
Apple has long seen supply issues with the iPad and Mac lineups this year, which is believed to be due to the epidemic leading to the adoption of distance education and the huge demand for people working from home culture. It upgraded its existing models with new iPads and Mac machines, which put additional weight on the supply chain, which initially affected COVID-19.
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